How companies can get smart about raising prices

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Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database. Explain how to successfully get customers to pay more for your products. Reference the article in support of your response. Explain how a specific pricing strategy will allow you to raise the price on your product successfully. Ailawadi, K. L. (2013, Jul 21). How companies can get smart about raising prices; marketers too often do precisely the wrong things, alienating customers and getting little return. Here's how they can do it right.

Reference no: EM132111547

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