Reference no: EM132024910 , Length: 7500 Words

Write a Dissertation on the below mentioned topic.

How can French wines outside the Bordeaux and Bourgogne regions be marketed effectively?

Words limit : 7000-8000 Words

Research question

How can French wines outside the Bordeaux and Bourgogne regions be marketed effectively?

Research aim

To explore how French wines outside the Bordeaux and Bourgogne regions can be marketed effectively

Research Objective

a. To explore the background history of wine in France. Producer, what differentiate wine from another, what give an advantage to some areas.
b. To Provide a deep analyse of the wine industry and market in France, including labelling
c. To Identify if any improvements are possible for the wine producers outside the region of Bordeaux and Bourgogne

Points to be covered in the dissertation

Abstract
Introduction
Research question
Research aim
Research Objective
2. Literature Review
Introduction
2.1 The Origins and History of French's wine
2.1.1 The History of the wine
2.2 French market overview
2.2.1 The signs of Quality and Origins
2.2.2 French wine consumption
2.2.3 The production of French wine
2.3 Today's wine marketing
2.3.1 Communication
2. 3.2 Packaging
2.3.3 Oenotourism
2.3.4 Biological
2. 3.5 Distribution
3.0 Research and process
3.1 research design
3.2 Research strategy
3.3 Data Analysis
3.6 Study limitations
4.0 Presentation and findings
4.1 Background history of wine in France.
Major areas of wine production in France
Differentiating between wine
4.2 The wine industry and market in France, including labelling
Labelling
Consumer perception
4.3 Improvements that are possible for the wine producers outside the region of Bordeaux and Bourgogne
Increase consumer power
Product differentiation
Good product promotion
Entrepreneurial marketing
Creation of networks
Online marketing