Reference no: EM132293688
Topic: Galaxy Entertainment
WRITTEN REPORT
• Provide an executive summary (should be the first page but completed after you complete all the work)
• What is the company's business model? Please elaborate.
o Do you believe the company's business model is working?
? If yes, why and how are the business model working?
? If no, why is the business model not working?
• What is the company's current business strategy? Please explain.
o Do you believe the current business strategy is working?
? If yes, why and how are the current business strategy working?
? If no, why is the current business strategy not working?
• What is one and/or two of the company's current main corporate strategy(ies)?
o Do you believe this current strategy/those current strategies is/are working?
? If yes, why and how are the current corporate strategy(ies) working?
? If no, why are the current corporate strategy(ies) not working?
• What is the company's competitive advantage?
• What is the company's major problem (i.e., What decisions must be made? What choices must be faced?)?
o Who has endured this problem before?
o How did they handle it?
o How much did it cost them?
o How long did it take them to implement the plan?
• Using the company's mission statement,
o Identify which components were utilized.
o Create your "improved" mission statement utilizing all components and identify each component in your "improved" mission statement.
• Prepare internal and external analyses.
o Conduct an external analysis.
? Prepare an environmental analysis (PESTEL framework).
? Develop an industry analysis (Porter's Five Forces) w/ the Sixth Component
• Conduct a competitive analysis.
• Is the industry attractive (e.g., when answering this question consider the size of the industry; is the industry as a whole growing, or shrinking; are there opportunities for overlapping into a different existing market; and consider your Porter Five Forces?
o How attractive is the industry to companies currently in the industry?
o How attractive is the industry to companies who would like to enter the industry?
o Conduct internal analysis.
? What are the company's internal strengths and weaknesses?
? How would you describe the company's financial condition? How would you describe the company's financial condition compared to its competitors?
• Prepare a comparative performance analysis using backwardlooking performance measures (accounting profitability performance diagnosis using the ROIC).
• Prepare a comparative performance analysis using forwardlooking performance measures (Shareholder value creation).
• Develop a strategy or strategies (SWOT/TOWS Matrix) to rectify the problem identified.
• What do you believe will be the reactive strategies created and implemented by the company's competition?
Different Doc for ORAL PRESENTATION
• What is the precise problem facing our company? What underlying industry or company factors and/or issues creating the problem?
• How financial sound is the company? Please explain.
• How will all the companies in the industry loss or gain from the problem as they are currently positioned?
• What specific actions should our company take to respond to the problem and why?
• How are the competing firms likely to respond to our company's actions?