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High levels of disposable income

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Today the teen market is a very desirable market segment since teenagers set trends and have high levels of disposable income.

Watch the following video, Part 1: Hunting for Cool, which demonstrates some of the research techniques used to identify what is cool to the various segments of teen culture.

https://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p70&continuous=1

How do marketers know what is "cool" for a particular segment? Explain your thoughts in detail.

Reference no: EM131076201

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