Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix?A. Product B. Place C. Promotion D. Price2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?A. Price B. Promotion C. Product D. Place3) Marketing strategy planners should recognize that:A. target markets should not be large and spread out B. mass marketing is often very effective and desirable C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets D. target marketing is not limited to small market segments4) Target marketing, in contrast to mass marketing,A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitableA. market penetration B. market segmentation C. market developmentD. market research6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.A. Market positioning B. Market segmentation C. Mass marketing D. Diversification7) Marketing research which seeks structured responses that can be summarized is calledA. focus group research B. quantitative research C. qualitative research D. situation analysis research 8) One of the major disadvantages of the focus group interview approach is thatA. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered 9) When focus group interviews are used in marketing,A. each person in the group answers the same questionnaire, to focus the discussion B. the typical group size is 15 to 20 typical consumers whether online or off-line C. it is primarily as a follow-up to more quantitative research D. the research conclusions will vary depending on who watches the interview whether online or off-line 10) Focus groupsA. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant
Explain Inancial contracting and Why is the issue of financial contracting important in venture capital or entrepreneurship financing
Explain Marketing Mixes for two Different Segments in the Middle East Market
Why doesn't Evo need to tailor its marketing to different countries and do you agree with their decision to present one marketing message
Provide an executive summary of the individual research
imagine that your team at work has been assigned a project that will take 1 year to complete.prepare a plan of no more
Use and benefits of an Supermarket Self Service Checkout System
Explain Conglom Foods- Beverage marketing - buying decisions, target market and Write a target market recommendation to the beverage unit
What are the main ethical issues of marketing Identify and explain the various steps in the marketing research process
Explain What you need to know about E-commerce and initially found helpful in learning more about each of the following topics- e-business revenue models
Discuss a civil construction organization in the United Kingdom that has built total quality culture to realize the full value from TQM or Six Sigma initiatives in their quest for operational excellence.
write a six to eight 6-8 page paper in which you1.briefly describe the country that you have selected using the facts
as the human resources manager it is your responsibility to keep all human resources employees informed about current
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd