Cosmopolitan magazine sends out a cover in selected markets

Assignment Help Marketing Management

Reference no: EM13396437

Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.

• The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.

• A food manufacturer wants to know the demographics of people who purchase organic foods.

• A firm is considering hiring American celebrity Paris Hilton to endorse its products.

• British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week.

• This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.

• A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal.

• Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups.

• A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package.

• This type of research attempts to capture a population’s characteristics by making inference from a sample’s characteristics and testing hypotheses.

• On the CBS television show Undercover Boss, top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems.

Reference no: EM13396437

Questions Cloud

Each film should have 3 pages minimum treat each film as if : write an essay about three films they can be from hollywood or anywhere in the world. analyze each film for its content

Explain the signs and symptoms of the selected mental : write a 1300- to 1650-word paper including the following1 explain the history or background of the illness including

The balance sheet that follows indicates the capital : the balance sheet that follows indicates the capital structure for nealon. inc. flotation costs are a 15 percent of

Estimate financial performance of company using information : assume you have been hired as a managing consultant by a company to offer some advice that will help it make a decision

Cosmopolitan magazine sends out a cover in selected markets : which type of research designmdash exploratory descriptive or causalmdashis appropriate for the following examples?

In a survey of 50 corporations which of the following was : 1 in a survey of 50 corporations which of the following was rated as a benefit of strategic management?a. clearer sense

How much money could be made using the same interest rate : calculate the required yearly savings on 50000.how much money could be made using the same interest rate with the

Explain operational concerns surrounding introduction of a : explain operational concerns surrounding introduction of a sport energy drink into indonesia market by exporting from

Hewlett-packard sells personal computers through specialty : 1 big fizz co. a manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line.

User Account

All Pages