Gourmet coffee has efficient decision-making process

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Reference no: EM132275493

Gavina Gourmet Coffee was founded in 1967 and is based in Los Angeles, California. It is family-owned and operated by the Gavina family, whose ancestors have worked in the coffee industry for over 150 years. The company has seen tremendous growth over the past several years, catering to an increased demand for highly specialized coffees. As a family-operated company, Gavina Gourmet Coffee is able to make quick decisions and respond promptly to customer demand. The family has a policy that even if you do not initially agree, once a family member has made a decision, everyone at the company must get behind that choice. The family keeps a focus on its smaller customers, not forgetting the roots from which the company grew. The Gaviña family’s hope for the future is that a passion for their product and hard work will continue to grow the brand and allow them to pass on the company to future generations of the family.

a. Do you think Gavina Gourmet Coffee has an efficient decision-making process? Why or why not?

b. Discuss how the Gavina family’s past influences the way the company operates today

c. What is the main reason for the growth Gavina Gourmet Coffee has experienced in recent years? What decisions, made by the Gavina family, do you think have best supported this growth?

Reference no: EM132275493

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