Good example of marketing-related key success factor

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Reference no: EM132189133

1. Which one of the following groups of processess qualifies as potential driving forces capable of inducing fundemental changes in industry and competitive conditions?

A. increases in the economic power and bargaining leverage of customers and suppliers, growing supplier-seller collaboration, and growing buyer-seller collaboration

B. growing buyer preferences for differentiated products instead of mostly standardized or identical products

C. customer loyalty and adherence to standard demands for consistent products and services

D. maintenance of economics of scale due and a greater customer understanding and use of technology

2. Which of the following choices is a good example of a marketing-related key success factor?

A. an independent brand with differentiation potential

B. A focus on efficiency and outstanding of customer service operations to increase profitability

C. Breadth of product line and product selection

D. product research and development (Rand D) capabilitites and expertise in product design

3. Which one of the following groups of processess qualifies as potential driving forces capable of inducing fundemental changes in industry and competitive conditions?

A. increases in the economic power and bargaining leverage of customers and suppliers, growing supplier-seller collaboration, and growing buyer-seller collaboration

B. growing buyer preferences for differentiated products instead of mostly standardized or identical products

C. customer loyalty and adherence to standard demands for consistent products and services

D. maintenance of economics of scale due and a greater customer understanding and use of technology

4. A company engages in a BEST PRACTICE when it

A. hires only the most qualified applicants for manaerial positions

B. is able to conduct business activities with consistently superior results

C. is able to benchmark its position relative competitors

D. overcomes industry barriers to entry n new markets

Reference no: EM132189133

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