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GM's Environmental Commitment & Overall Strategy
When working in the area of strategic management, one is often asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why?
In analyzing General Motors (GM) strategy, what are your thoughts on the following:
1. GM's commitment to the environment
a. Do you think this commitment will offset the environmental issues with fuel economy and greenhouse gas emissions?
3. GM's real strategic reasons for these environmental initiatives
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