Global Marketing Assignment Problem

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Global Marketing Assignment -

1. Identify and outline at least four (4) of the major CURRENT developments in Global Marketing/Global Economic Environment/Global Trade System and explain how these developments may have an impact on Jamaican firms seeking to develop their global marketing presence

Market Entry Strategies/Product and Pricing Strategies

2. How can buyer attitudes about a product's country of origin affect marketing strategy? Identify two countries, one with a positive country image and the other with a negative country image. For each country discuss how a specific brand from that country is benefitting or suffering from the image of the country. Give recommendations for how marketers of those brands name above may build on the strengths they already have and/or overcome the weaknesses the face as a result of their country image.

Reference no: EM132395167

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