Generic strategy attempt to build customer loyalty

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Reference no: EM131230968

1. Firms using this generic strategy attempt to build customer loyalty by stressing a specific product attribute above other product qualities

a) differentitaion

b) focus

c) cost leadership

d) concentrated growth

2. A set of ideas on organizational control based on the belief that the separation of the ownership from management creates the potential for the wishes of owners to be ignored refers to

a) Adam's theory

b) the moral hazard problem

c) agency theory

d) ethical responsibilities

Reference no: EM131230968

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