Frequency of shopping at same department store

Reference no: EM131008237

Market segmentation, part 2. The survey described in Exercise 27 also investigated the customers' marital status. Using the same definitions for Shopping Frequency as in Exercise 27, the calculations yielded the following table. Test an appropriate hypothesis for the relationship between marital status and the frequency of shopping at the same department store as in Exercise 27, and state your conclusions.

	Single	Counts Widowed	Married	Total
Never/Hardly Ever	105	5	162	272
1-2 times/yr	53	15	161	229
3-4 times/yr	57	8	140	205
» 5 times/yr	72	15	207	294
Total	287	43	670	1000

Reference no: EM131008237

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