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Foundation of successful business-level strategy

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Question 1. Customers are the foundation of successful business-level strategy. Discuss a firm's three customer considerations-who, what, and how. These issues refer to the customer groups to be served.

Question 2. Corporate-level strategy is used by firms to become more diversified and create additional value. Discuss the use of single and dominant corporate-level strategies. When are single or dominant strategies preferred over diversified strategies?

Reference no: EM132628964

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