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Formulate a model that can use to estimate

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Explain the logic behind the Bass Diffusion Model. What are the managerial implications of the model? You are interested in applying the Bass Model to understand the diffusion of a new product (say for example the recently introduced Surface Pro 4). Explain in detail (be very specific such as what data or information you require etc.) the various steps that you will undertake in order to do this. Formulate a model that can use to estimate with the data that you described. Note: You can refer to the article on the topic in the course reader.

Reference no: EM131555580

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