First decide on one goal Increase sales or Build affinity

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Reference no: EM134039310

Question

Part 1

To create your business message, first decide on one goal: a) Increase sales or b) Build affinity with your customers. You can use the bullet points above and any content from the eBook to decide on the type of business message you want to share..

Part 2

Choose a social media platform that best fits your message-you can use any social media channels presented in this module. Explain/analyze why this social media channel is the right one for the message (this could focus on why the other options are not good). Explain how you would measure whether the message was successful (because what is the point if it isn't successful?). In your response, you should also describe how a successful business message presented on social media can impact customer loyalty, ensure customer retention, and expand publicity. Make sure you cite any sources.

Reference no: EM134039310

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