Firm to develop an advertising strategy for promoting

Assignment Help Operation Management
Reference no: EM131032084

Case Problem: Advertising Strategy

Midtown Motors, Inc. has hired a marketing services firm to develop an advertising strategy for promoting Midtown’s used-car sales. The marketing firm has recommended that Midtown use spot announcements on both television and radio as the advertising media for the proposed promotional campaign. Advertising strategy guidelines are expressed as follows:

Use at least 30 announcements for combined television and radio coverage.

Do not use more than 25 radio announcements.

The number of radio announcements cannot be less than the number of television announcements.

The television station has quoted a cost of $1200 per spot announcement, and the radio station has quoted a cost of $300 per spot announcement. Midtown’s advertising budget has been set at $25,500. The marketing services firm has rated the various advertising media in terms of audience coverage and recall power of the advertisement. For Midtown’s media alternatives, the television announcement is rated at 600, and the radio announcement is rated at 200. Midtown’s president would like to know how many television and how many radio spot announcements should be used to maximize the overall rating of the advertising campaign.

            Midtown’s president believes the television station will consider running the Midtown spot announcement on its highly rated evening news program (at the same cost) if Midtown will consider using additional television announcements.

Managerial Report

Perform an analysis of advertising strategy for Midtown Motors, and prepare a report to Midtown’s president presenting your findings and recommendations. Include a consideration of the following:

The recommended number of television and radio spot announcements.

The relative merits, financial worthiness, of each advertising medium.

 

The rating that would be necessary for the news program before it would make sense to increase the number of television spots.

Reference no: EM131032084

Questions Cloud

Cultural values you are encompassed by in your workplace : Imagine that you are in the situation of being encouraged to inflate your expense account. Do you think your decision would be more affected by your individual moral development or by the cultural values you are encompassed by in your workplace? Expl..
Can an item apperar on more than one financial statment : Identify the financial statment (balance sheet or income statment) in which each item would appear.
Determine the magnitude of the resultant force : If θ=30 ° and T= 6 KN , determine the magnitude of the resultant force acting on the eyebolt and its direction measured clockwise from the positive x axis.
Write the partial sum that represents the function : use part a to represent the partial sum of the series integral(arctan(x^2))dx write the first 4 nonzero terms and the radius of convergence.
Firm to develop an advertising strategy for promoting : Midtown Motors, Inc. has hired a marketing services firm to develop an advertising strategy for promoting Midtown’s used-car sales. The marketing firm has recommended that Midtown use spot announcements on both television and radio as the advertising..
Recommend any wan or wireless technologies : List any recommended cable and where it will be used, Recommend wiring closets wherever needed and Recommend any WAN or wireless technologies
How is this different from goodwill : How is this different from goodwill that is purchased when another company is acquired?
Write an essay which support literacy and language : Describe classroom contexts which support literacy and language use using research/resources.
Determine which branch to take : A villager is standing at the fork in the road. What one question can you ask the villager to determine which branch to take?

Reviews

Write a Review

 

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd