Find example of upward pull strategy

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1. Find an example of an upward pull strategy and explain why it is a good example. Develop an upward pull strategy for a company (of your choice) and provide a justification for the proposed strategy (Why is it going to work?)

2. Let’s say that you work for a large multi-national US firm as the VP of Purchasing. Your firm has been trying to get a large contract approved with a foreign government. This contract has the potential to provide $500 billion in sales revenue to your firm. If you were asked to provide a small tip to an officer of the foreign government to get this contract approved and signed would you? Think deeply. This is outside of the US. Read the section on the government market in chapter 6 for some guidance in framing your response.

Reference no: EM132289458

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