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1- Explain several reasons that a customer might find a relationship with a company to be beneficial.
2- Identify and explain the different components of a product's benefits and costs.
3- Explain how a company determines customer lifetime value and how a company can use this information to its advantage.
4- Explain the purpose of a value map, providing details about how the map should be interpreted
5- Briefly compare and contrast high-involvement and low-involvement situations for consumers.
6- Social factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class.Compare the roles of culture, subculture, and social class
Given the forecasted changes in the U.S. demographic composition, name several products (not brands) that will realize increasing demand. Also, name several products that will face declining demand.
Explain Using marketing in job or career change and Why is an understanding of marketing important when considering a career change or a change in jobs
Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan
When is product differentiation real and when is it an illusion - Is there an objective universal answer to a?
Discuss the bi-yearly review of each account that will take place and the credit increases that will be extended for any current accounts and explain the opportunity to increase sales by adding on these products as they help maintain computer speed..
Examine the various managment and organiztional issues and concerns associated with full time workers regularly working from home.
Explain Marketing in multiple cultures or countries and Describe real or likely examples of how the parent companies have effectively used market research and marketing techniques to achieve their current success
Case briefs: every student will be asked to write out three questions with short answers for five cases excluding the case you will present
1. explain the key characteristics of the scientific method and show why these are important to managers concerned with
Explain Global expansion-serving customers and Identify environmental factors that affect both global and domestic marketing decisions
draw the activity on node aon project network using microsoft project or visio. perform a critical path analysis for
Assess the major influences in current consumer and organizational buying decisions
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