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Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: Your promotional strategy for your product or service, including how you may use the following: AdvertisingPublic relationsDigital marketingSales promotionDirect marketingEvent marketingOutdoor The effect professional selling may have on your offering
An initial budget for your plan
The methods you use will measure the success of your plan
Any ethical issues your marketing plan might have.
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Throughout this module, students will work on developing a marketing plan for a product or service of their own choosing (e.g., software product, consumer product, service). The product or service may already exist, or it can be something invented by..
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