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1.Find a current example of a gray market. Offer your ideas for the causes and solutions?
2. Find an example of multi-channel marketing. Offer your insights about the degree of conflict, how the targets and tasks might be allocated, and whether the company is managing the channel well?
( ref: marketing of high technology products and innovations 3edition -jakki mohr- sanjit sengupta- stanley slater )
Explain Hospitality Marketing and What steps might a marketing manager take to increase the probability of success
Using your chosen company's domestic environment identify its economic environment and compare and contrast it using Rostow and Galbraith (see lesson plan and resources)
Explain the key planning assumptions in preparing a marketing plan
companies segment their markets based on different characteristics. think of your particular situation. pick any
Explain how the technology requirements for SCM are the same and how they are different
Explain Danger of Oversegmenting a Market and Segmentation is the process of breaking a population down into smaller groups and marketing to it
Explain Qualifications of webmarketing manager and What qualifications would you look for if you were hiring a Web marketing manager for your company
Complete research on temp-to-fulltime and prepare a written statement (3-4 paragraphs) that Work Now can give to applicants so they can better understand this trend
Raffles Hotel Singapore 1. SWOT Analysis - study the SWOT of Raffles Hotel Singapore 2. Suggest THREE strategic alliances hotel could use/form to increase Raffles Hotel Singapore profitability.
What are the strengths, weaknesses, advantages and disadvantages of the promotional element you selected? Share at least one example of how a real company is using it in their promotional mix.
Explain Internet strategic management process and How does it implement the decisions to get there
Outline your establishment's core business activities . If you're not currently employed, list the core business activities most relevant to the product or service you've chosen to promote from your training environment.
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