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According to a recent WSJ article, Uber has made a smart move to cooperate with host government in negotiating agreements that bring the company into compliance with existing laws (Macmillan, Fleisher, Gunner, & Sugden, 2015). In contrast with the Google in China case, Google has chosen an avoidance strategy to close down some of their web services in China and redirected mainland Chinese users’ search results through Hong Kong (Efrati, & Batson, 2010). Which company has made a better decision in facing the confirmatory pressure from the host government? Did both companies have made the best decision given the circumstances? Then, what contingencies have made these two companies employ different strategies?
A swim club is designing a new pool to replace its old pool. If both options are acceptable to the swim club, which one minimizes their cost?
BRENDA FRANKLIN HAS WORKED AT ALLIED TECH for nearly eight years. It’s a large company, but she likes it and enjoys the friendly work environment. When she tacked her list onto the bulletin board outside her office, she didn’t intend to make things l..
What is the optimal production quantity for the card? (Round your answer to the nearest whole number.)
The Limited boasts that it can go from the concept for a new garment to the store shelf in 1000 hours. Compare and contrast the implications for supply-chain management for these two retail systems.
A coffee shop's average transaction price is $3, the contribution margin is 60 percent, the typical customer makes a purchase once a week or 52 weeks per year
Discuss the implications for a brand’s marketing communications strategy (goals and tools) when entering a new international market. What are some of the additional considerations (for international IMC) and on what basis should they decide between a..
From the case study, formulate a strategy to improve the promotion practices at CSD. Support your position with evidence or examples.
What is a carbon footprint? Please introduce a practice that is effective in reducing carbon emissions.
Which of the following is considered the first advertisement to show the “ powers of associated value?” Understanding advertising as “commercial poetry” frees advertisers from the need for truth in advertising according to whom?
Select one of the laws from the Week 5 reading (HIPAA, EMTALA, Anti-Kickback or Stark) and identify one aspect of the law that you believe would be relatively simple for a provider to comply with and one aspect of the law that might be challenging fo..
A business owner wants to sell his business but needs help to determine his business value. He has asked you to help. His business has EBITDA of $910,000 and has averaged this amount for five years. His net income is $3,000,000 and depreciation of $1..
Write a report to be submitted in support of a plan for targeting and segmenting your market for the new liquor filled chocolates. Remember your audience may be a board of directors with limited knowledge of marketing so you will have to educate them..
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