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Written Assignment
To what extent should marketers take these recommendations to heart? That is, should all marketing be controversial in some way? Why or why not?
Identify a recent advertisement/promotion that you feel was controversial. Why do you feel that it was controversial? Do you think it reached it's intended goal? Why or why not? Please choose a different controversial advertisement/promotion than your classmates.
Besides advertising, what other elements of IMC can marketers use to disrupt consumer’s attention and get them to pay attention to your marketing campaign? Why would you choose these?
You are in process of deciding optimal order quantity of shampoo packs for hotel. What is optimal order quantity that will allow you to minimize total costs
Write a swot analysis about WindowsWear Museum, How a good project will help it to complete their goals and mission. 3-4 paragraghs.
Write a description of how management should use an activity based budget instead of an operating budget.
In this unit, the pressure for privatization was introduced and discussed. It is safe to say that the subject of privatization is a controversial one?
Do you believe that some mutual funds ("unit trusts" in British parlance) can deliver consistently superior returns (once adjusted for risk)?
Distinguish between the concepts of value and satisfaction. What else could Zappos do to help implement the new structure more effectively?
The learning outcome for this unit involves the process of developing an information system (IS) for an organization. There are many factors involved in this process, including core activities and the methodologies for managing the process.
What are the essential differences in Direct vs. Indirect Organizational Strategies? Why is it important to consider whether the audience for your reported information and recommendations are eager to learn this information vs. need to be educated as..
Describe the business (real or imagined) involved thoroughly. What is the industry? What is the revenue model? What is the company's strategic vision and who are the stakeholders? Do they produce goods, services, or both?
Summarize your research findings by preparing a strategy-evaluation report for your instructor. Include in your report a summary of PepsiCo’s strategies and performance in 2010 and a summary of your conclusions regarding the effectiveness of PepsiCo’..
Although it has been more than 3 decades since the passage of the U.S. Airline Deregulation Act of 1978, the effects and wisdom of deregulation are still debated. Present one argument in favor or in opposition to airline deregulation.
A friend of yours has started a home-repair service company targeted at homeowners in the Houston area. The mission of the company is to provide repair services such as plumbing and electrical repair, drywall repair, etc. He wants to forecast the dem..
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