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Discussion Forum on ACSI Scores
Think about the restaurants that you are most satisfied with. Visit the ACSI on the web. Explore the site and locate the satisfaction scores for your restaurants. Do you agree with the scores reported by the ACSI? Why or why not?
https://www.theacsi.org/the-american-customer-satisfaction-index#homelogo
How are the 10 decisions of OM different when applied to the operations manager of a service operation such as Hard Rock versus an automobile company such as Ford Motor Company?
What are examples of "Illusions of Control" in your daily life? In your work life?- How has Doc X MD Funny Feelings helped you recognize and understand Illusion of Control behavior in yourself and others?
Explain the concept of global marketing and also explain following points:- • Elements of International Marketing Process • Segmentation, Targeting and Positioning.
Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace.Write a page paper stating your USP - unique selling proposition.
Find an article related to marketing and write about it.You may use foxnews.com because it has a business page. However, you can get an article from any website or magazine. You can pick a brand or product and do a google search as well.
Is it acceptable to market a product with a known defect, if financial benefits exceed costs?
What types of research can be used to increase church membership?
Product categories below and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy
Explain the difference between primary and secondary research in marketing communications, using examples to illustrate.
What is a marketing information system, and how is it used to create customer insights?- Explain how marketing intelligence differs from marketing research.
Describe the potential use of AdWords and AdSense by Fox Lake for advertising its wedding services. Which, if either, of these would you recommend for Fox Lake? Why?
Compare global market research to domestic market research.reate best practices for a global research strategy.Examine the relationship between segmenting and positioning and the global marketplace.
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