Explaining the value of word of mouth in social media

Assignment Help Marketing Management

Reference no: EM133501668

Assignment:

You oversee the social media accounts of a holiday resort chain. The newest resort has generated a lot of word of mouth on social media, including negative, so much so that the CEO is considering deleting all their social media accounts. To keep your job, you need to write a detailed report explaining the value of word of mouth in social media as well as strategies totackle negative word of mouth and encourage positive one. State your assumptions about the target customers that the resort services.

Explain in detailed manner.
Explain why and justify your answer.
Try to consider both the advantage and disadvantages/ the opportunities and threats/ the good and the bad.

Reference no: EM133501668

Questions Cloud

Is promoting a climate of civility within the hospitality : Is promoting a climate of civility within the hospitality organization is something the leader should attempt to do always?

Explain the retail business model industry : Explain The Retail Business Model industry as explained in the Jumia Nigeria Case. How is this model supported by PESTEL Analysis?

Find out the performance gaps : You are supposed to be an independent training consultant and the organization has contacted you to help them find out the performance gaps

What are the critical dimensions of a marketing strategy : What are the critical dimensions of a marketing strategy? Does the example that follows contain all of critical dimensions? Explain why or why not.

Explaining the value of word of mouth in social media : To keep your job, you need to write a detailed report explaining value of word of mouth in social media as well as strategies to tackle negative word of mouth.

Think about time someone gave presentation : Think about a time someone gave a presentation , speech, sermon or other form of speaking , formal or informal, either virtual or in person.

Position requires excellent communication skills : The position requires excellent communication skills because the person will answer calls from patients and also greet patients when they enter the office.

Stages in Five-Stage Counseling Session : Explain all the stages in the Five-Stage Counseling Session

Does qualitative research and data analysis result : Does qualitative research and data analysis result in trustworthy results?

User Account

All Pages