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Assignment
Please refer the text book and review the attached PPT, and answer the questions. (Citation are important mainly kotler).
Q1. There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Explain why the hotel may not have been successful in its attempt to create its POD.
Q2. Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. Explain what this means and also how Tide remains successful with so many lines and extensions. Use marketing concepts to explain.
write an assessment of local economic development programs within your community. be sure to address key issues
a. increase aggregate demand by cutting government spending or raising taxes.b. decrease aggregate demand by cutting
Consider a particular genetic disease affects 3% of adults in the U.S. population. Fortunately, there is a genetic test for the gene that causes the disease. The test is 98% accurate; that is, 98% of the people who take the test get the correct..
Describe two economic examples of issues that affect our decision-making processes and that may change our quality of life.
the next three questions refer to the graph below.nbsp assume that the premigration labor force in country a is a and
Hot chocolate is made from chocolate syrup and milk. Using a separate supply and demand graph for each question, please show the effects of the following events on the market for hot chocolate
Identify two elastic and two inelastic goods that you have purchased in the last month and explain the main reason why you identified them as such.
Now, you collect your sample of 200, and you find that 115 people actually voted yes. Use the CLT to approximate the probability that you would find 115 or fewer yes votes from a random sample of 200 if, in fact, 65% of the entire popu- lation vo..
What is the elasticity of demand between the two points labeled A and B on the demand curve below?
What is your understanding of demand? What are the determinants of demand? Please provide example (market, event, and effect on equilibrium).
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Why do investors often buy or sell stock when new information is released about a firm? What does the analyst believe Apple needs to do to cal..
you are working with a new employee who has experienced minimal exposure to computers or networks. as part of the
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