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In preparation for this discussion, review the websites of Cessna (Links to an external site.) and Embraer (Links to an external site.). After you become familiar with the companies by searching the links and reading about the businesses, go to the Business Jets products for each of the company\ies. Evaluate the websites’ marketing material (i.e. videos (Links to an external site.), brochures (Links to an external site.)) for each company as you apply the determinants of service quality (Links to an external site.) (Hunt Library Article - See table 1 on article page 47 or view scroll page 7). How does Cessna and Embraer differentiate their products and services from the competition? What are their market segments? Consider categories of organizational buyers, segmentation of buyers, and method of segmentation.
Identify one company and describe its experiences with mergers/acquisitions. Did these combinations create or destroy value? Why? For this exercise use Dell, Nike, United Airlines, eBay, Southwest Airlines, Blockbuster, Apple or another company.
Altex Corporation in the case study section of your text. Write a summary of the case and answer the following questions from the end of the case.
Compare and contrast the growth of globalization over the past thirty years, in general, and then specifically for one industry of your choice.
We are discussing the purpose of Business Research and contrasting it to the purpose of Scientific Research. The purposes do overlap in some ways but are different in others.
What is an affirmative defense and how does it differ from a negative defense? Why are they so important when drafting the Answer to a Complaint?
Which of the following statements is true about modifying contracts governed by the Code?
Which of the factors to be considered would favor the selection of Henry Smith? Juan Lopez? Matthew Ohwueme?
In a one to two page paper identify an industry/ business which engage in this practice. Is this a logical business plan. Why or why not. Illustrate what are your thoughts.
What are the roles of planning and decision making processes in developing socially responsible approaches to strategic viability
Pretend that you are starting up your own computer sales business. Based on what you have learned about market research so far, how will you approach market research and continuous improvement in the development of your new business?
You are the production manager for a painting contractor and are given a project that requires preparing, painting, and cleanup for a new house. Rooms included are: entry foyer, living room, dining room, kitchen, (3) bedrooms, & (2 ½) baths. What is ..
An electrical utility needs to generate 6,500 megawatts of electricity today. It has five generators. If any electricity is generated by a given generator, that generated must be started up and a fixed start-up cost is incurred.
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