Explain why social media is important to the firm

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1. Explain why social media is important to the firm and clarify the social media's goals.

2. Give details about how to handle common situations such as negative complaints or scandals.

Be specific about which sites are being used and for what reason.

3. Create at-home social media use guidelines. Because social networkers are never off the clock, employees must know that reasonable office rules apply when doing business at home, too.

Reference no: EM13739482

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