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1. Describe how changes in the U.S. workforce make diversity a critical organizational and managerial issue.
2. Explain how diversity, if well managed, can give organizations a competitive edge.
3. Identify challenges associated with managing a diverse workforce.
4. Define monolithic, pluralistic, and multicultural organizations.
5. List steps managers and their organizations can take to cultivate diversity.
6. Summarize the skills and knowledge about cultural differences needed to manage globally.
1. Why is a social media campaign important for products such as movies? Refer to Exhibits 5a-e.2. Discuss the effectiveness of social media marketing and it advantages and disadvantages.3. How is the ROI calculated for social media marketing?
Explain Description of E-Businessand Describe how Travelocity handles confidentiality, security and international issues
write a six to eight 6-8 page paper in which you1.briefly describe the country that you have selected using the facts
What macro-environmental factors external to the company should Starbucks be most concerned about? How do these factors affect Starbucks? Explain.
Demonstrate respect for dignity of each individual and for human beingGA 3: Apply ethical perspectives in informed decision makingGA
Explain the relative emphasis that would be placed on advertising or personal selling in the following situation
Explain How the internet fosters or impedes social activity and Would you say that the Internet fosters or impedes social activity
Define marketing, and identify the diverse factors that influence marketing activities. Identify the major trends that influence world trade and global marketing for large and small companies alike
Explain how journalistic ethics affects marketing public relations professionals. Explain why building relationships with journalists is beneficial to marketers
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes and behaviors.
1.what does the term noise mean in marketing? with so much advertising noise in the marketplace how can a company
Explain E-commerce plan and Develop an e-commerce plan for FYC not only as a new channel to sell but also to integrate into the rest of the organization
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