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Q. "The Great Rebate Runaround"
This case Explains one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.
Even if all rebates were redeemed, explain why might manufacturers still want to offer rebates rather than decrease wholesale prices?
Explain why do you suppose that Best Buy, rather than one of Best Buy's big suppliers such as Sony or Panasonic, is considering eliminating rebates?
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