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Explain the process to identify consumer attributes

Assignment Help Business Management
Reference no: EM131556694

1. Explain the process to identify consumer attributes for markets or market segments from market profiles or from the organisations existing customer data.

2. What ways does a marketing communications team gather information on market or market segment for a product/service when reviewing a marketing plan

3. Why investigate consumer needs for product/service/s through analysis of trends and past performance?

4. Explain how consumer needs and motivations are influenced.

Reference no: EM131556694

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