Explain the concept of customer value

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Reference no: EM133224006

Assignment:

1. Explain the concept of customer value an its four major types (Functional/Instrumental Value, Experiential/Hedonic Value - experience, Symbolic/Expressive Value - psychological values, Cost/Sacrifice Value) by using the Peloton Bike+ as an example

2. How does customer value link to the core concept of needs?

3. Why Peloton Bike+'s marketer need to understand the concepts of customer value and needs?

Reference no: EM133224006

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