Concept a mega event similar to the coachella music festival

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Assignment:

You are tasked to conceptualize a mega event similar to the Coachella Music Festival, here in Singapore to be held over one weekend (2 days).

  • Analyze and propose creative ways to work with An International Beer Label.

Name a specific organization / company for each and describe how you might want to engage with them on-site to create features to enhance the venue for the festival.

Note: Take special care to list how these features would contribute to the festival, and the stakeholders' unique and specific role in the construction/formation of the features for the venue. Engagement should include curating various events, activities on the event grounds that have a festival-like feel. Logistics, amenities and technologies deployed on-site should match user needs and enhance user experience. Activities and strategies to drive customer on-site can also be proposed. Customer activation will also be important.

Reference no: EM133224004

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