User Account

All Pages

Explain the behavior from the italian consumers

Assignment Help Marketing Management
Reference no: EM131996782

Question: 1. Starbucks is opening its first store in Italy this year. The company's founder, Howard Schultz, has promised that the company will respect the Italian pride in making coffee and enter the Italian market "with great humility and respect." Yet, Italians are not happy. One Italian customers said: "We Italians love our café, those five/ten minutes where we get to enjoy our espresso at a coffee shop we go to every day, where the bartender knows our name, and know exactly how we like it. Coffee for Italians is more than just 'fuel,' it's a ritual, it's part of the culture, and one of those little life pleasures that makes our day brighter. It's hard for me to understand how someone would choose Starbucks in New York when there are so many better options, even more so, in Italy."

• Choose a topic we discussed in this class that could help explain this behavior from the Italian consumers (i.e., rejecting Starbucks opening in Italy) and explain how exactly it is related to it. [There are more than one topic that discussed this behavior, choose one]

• If Starbucks tried to adapt its product offerings to the Italian culture (i.e., change its products and made it more similar to coffee sold in Italy), they might lose their added value and become like everyone else. Then, Italian could ask themselves a simple question: Why should I buy coffee from  Starbucks if they are similar to everyone else? On the other hand, if Starbucks were stubborn and choose not to change anything, then their decision could be perceive as disrespectful to the Italian culture. If you were on charge, how would you resolve this problem?

2. Apple, P&G and Wal-Mart are examples of successful companies in the U.S. that struggled, or even failed, in the Indian market. If you were asked to conduct a research to understand the problem (i.e., American companies failing in India), what steps would you take to conduct this research? [Use examples to make each step applicable to the American companies' struggle in the Indian market.]

3. What is "Brexit"?

• List three reasons why "Brexit" happened?

• List three reasons why "Brexit" might be a good thing.

• List three reasons why "Brexit" might be a bad thing.

• After listing all these reasons, do you think Brexit is a good or a bad thing for the United Kingdom's economy?

Reference no: EM131996782

Questions Cloud

Analyze a current public health public service announcement : Research and analyze a current public health public service announcement (PSA). Identify the 4Ps of social marketing in the campaign and discuss the appropriate
How are they different from a union : How would an association for retirees that be like a labor union? How are they different from a union?
Role of human resources of promoting corporate : Can someone help me discuss the role of human resources of promoting corporate responsibility
Promote to change the behavior of employees : Can someone help me define the term ethics in an organizational setting, and then offer three specific strategies that a human resource professional
Explain the behavior from the italian consumers : Choose a topic we discussed in this class that could help explain this behavior from the Italian consumers (i.e., rejecting Starbucks opening in Italy).
Operational database and a data warehouse : When discussing similarities and differences between an operational database and a data warehouse, would you recommend using both for an organization?
Explain the process to the ceo : How does OLAP work? If you are a CIO and you need to explain the process to the CEO, what would you recommend?
Learner performance to modify : As an educator, you use teacher evaluations, observations, and data on learner performance to modify and adjust instruction regularly. Is that research? Explain
Coworkers have negative consequences : Could the barista's dropping the bomb on her boss and coworkers have negative consequences? Is it fair to leave the way she did?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd