Explain role of qualitative research in recognizing needs

Reference no: EM1398362

1. Go to the Web site of The Weather Channel Write report about the kind of information available at this site.

2.Recognize other potential sources of information about weather.

3. Explain the role of qualitative research in recognizing consumers needs for weather-related information. Which qualitative research techniques must be used?

4.If survey were to be conducted to find out consumer preferences for weather-related information, which interviewing method would you suggest? Explain why?

5.Can observation methods be used to find out consumer preferences for weather-related information? If so, which observational methods would you use? Explain why?

Reference no: EM1398362

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