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Explain Porter's three generic strategiesI learned about Porter's three generic strategies: Poter's value chain analysis, procurement process and inventory management. If I choose an industry such as grocery stores, clothing retailers or airlines, etc., can you assist me with analyzing and comparing two companies, one that is competing based on price and another that is pursuing a differentiated strategy enabled by the creative use of IS. Can you share an example of ways that the company use IT to help it differentiate and compete against the low cost provider? If possible, can you provide reference?
Explain Electronic Data Transfer and electronic data transfer is a scientific innovation facilitating the remote transfer of information
Claudia owned a beautiful silver tea set. It was quite valuable. Claudia took her silver tea set to Jaeger Silver, a silver store. She asked Mrs. Jaeger if she could polish the set and repair the sugar bowl.
A brand audit is carried out to profile consumer knowledge. Outline the main elements of brand audit and support your answer with examples Define the term brand equity and state its benefits
Julia wants her firm's gourmet snacks to be the leading brand in the U.S. market. When adopting a market share pricing strategy, she knows from studying other consumer brands that:
Explain and provide your own analysis (i.e., business implications) of how this is relevant to the industry. These two sentences should convey two different points that build on each other and flow from the proof.
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
Explain E-Commerce and Internet Marketing and What are the four levels of commitment to e-business and what are some examples of each
Define service recovery Discuss the impact of the service recovery efforts on customer loyalty
Assume the current bonus is 20% of Gross Profit; assume also the total bonus pool will be the same under Liddy's new plan.
Customer relationship management system implementation
What are the main ethical issues of marketing Identify and explain the various steps in the marketing research process
Explain Ethical or regulatory issue in ecommerce and explain an ethical or regulatory issue that plays a role in successful ecommerce
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