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Explain Organizations Creating Online Communities
Find an example of an organization that has created an online community to market a product or service and answer the following
What products or services is the organization attempting to market via its online community?
How does the organization engage consumers?
Do you feel that the organization is successful in generating consumer interest for its products and services? Why or why not?
Does the organization rely on professionally created content, user-generated content, or a combination of both?
If users are generating content, how is it being utilised? To market a product? For product development?
Your goal is to determine what effects different levels of advertising have on consumption behavior. Based on the results of the project you will recommend the amount of money to be budgeted for advertising different products next year.
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Case studies are an important learning strategy in business classes. They give an opportunity to look at events that have happened in industry and business over a number of years and inspect situations that managers have had to deal with, such as ..
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Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role?
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