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Explain odd-even pricing and prestige pricing

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Reference no: EM13816657

1. Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.

2. Which pricing strategies have you noticed when you shop?

3. What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?

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Pricing models evolve as per the organizational needs in general. Particular pricing strategies discussed in the write-up include odd-even pricing, penetration pricing, skimming pricing, bundling pricing etc. Also provided are the explanations regarding the examples associated with each of these policies along with the concept.

Reference no: EM13816657

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