Explain nielsen media research- meter and diary

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Reference no: EM1334248

Explain Nielsen Media Research- Meter, Diary & External Validity

What types of decisions do you think networks are making when they utilize nielsen's research?

What about advertising agencies?

Compare Nielsen's diary method to its television meter method. Which method is most effective? why?

Discuss whether Neilsen 's methods have external validity

Reference no: EM1334248

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