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Explain Mednet
Discussion 1
Discuss Mednet competition (Marvel and Cholesterol) and how Mednet.com differentiates its offerings from its competitors.
Discussion 2
Discuss the marketing goals of Mednet.
Discussion 3
Evaluate the three options for Mednet at the end of the case and select a course of action for the pricing strategy. Provide a rationale for your selection.
Discussion 4
Discuss other potential revenue streams for Mednet.com beyond advertising.
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