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Can you help me describe the marketing tools used in Barnes and Noble Web site. Include an evaluation of the apparent customer service provided by Barnes and Noble. Also, please provide references.
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
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What information should the proposed system exchange between the retail stores and headquarters? What methodology would you use to develop the proposed system? Why?
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