Reference no: EM1335104 , Length: 2100 Words
Explain Marketing Plan of Software Companies
Imagine you work for a company that produces software, and the Research and Development department has developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases. The information, however, comes from the customers' use of credit cards and bank cards, raising some privacy concerns. Nonetheless, with only a few months of data, this new software can predict with some 95% accuracy what product a consumer will likely buy (or need to buy) in the next 30 days. Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan.
Create a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product.
Table of Contents should include:
ABSTRACT
OBJECTIVES
LITERATUE REVIEW AND RESEARCH METHODS
MARKETING OBJECTIVES
- Short Term Objectives
- Long Term Objectives
MARKETING STRATEGY
- Marketing Segmentation
- Targeting Strategy
- Target the Market
- Product Life Cycle
- Marketing Strategy
MARKETING ELEMENTS
- Marketing Mix
- Product
- Pricing
- Distribution
- Advertising and Promotion