Reference no: EM1334372
Explain Marketing
Scenario
Marketing and Advertising Technology Services (MATS), located in London, England has enjoyed significant growth since 1995. The advent of the Internet opened up opportunities for virtual business and expansion at a phenomenal growth rate.
Karl Shaw, a British citizen, owns the virtual business that employs 500 people in 50 different countries. MATS helps small businesses advertise services and products online. Most MATS employees work from home or localized small offices. The organization refers to them as tele-employees. They use a variety of methods to communicate including face-to-face meetings, e-mail, teleconferencing, and videoconferencing.
MATS customers are located in countries centralized in the Europe, North America, and South America. While the majority of the customers speak English, more than a quarter of MATS' customers speak Spanish as their primary/native language.
Problem
I need enough for a 1000 word essay
At a recent meeting, Mr. Karl Shaw, owner of MATS, comes to you and is confused about a few things. He knows that nearly all his employees speak English, but he is confused by all the variations of English that he sees in his e-mails from his employees.
He finds that the English language seems to vary from region to region and country to country.
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