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Research Ford Motor Company and also visit their web site. Assume you are preparing a SWOT analysis for Ford. Based on your research and the company's web site, identify and explain at least 2 strengths, weaknesses, opportunities, and threats. How do you think Ford can leverage its strengths to create competitive advantages
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The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
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