Explain in detail role database marketing

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Alternative marketing programs such as buzz marketing, guerilla marketing, lifestyle marketing, and experiential marketing can enhance an organization's overall IMC strategy. Discuss the three stages of buzz marketing (1) inoculation, (2) incubation, and (3) infection, and how you would utilize them to expand your advertising efforts to introduce a new retail store to a local or regional shopping mall.

Product placements are an advertising vehicle designed with the purpose of influencing viewers. Discuss examples of memorable product placement and how this method was used to effectively impact the target audience. Be sure to explain where you discovered these methods and how you would measure its effectiveness.

Explain in detail the role database marketing, including the data warehouse, data coding and analysis, and data mining play in creating and enhancing relationships with customers.

Reference no: EM132805320

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