Explain how focus groups were developed

Reference no: EM13865342

Watching Part 3 of the Century of the Self video (or read the transcript of Part 3)
Available at
https://freedocumentaries.org/documentary/bbc-the-century-of-the-self-there-is-a-policeman-inside-all-our-heads-he-must-be-destroyed-season-1-episode-3

38. Explain how focus groups were developed and whether and why you think the originator of focus groups did or did not realize there is an ethical difference between using focus group data to create a product that genuinely fulfills a need or a desire and creating an ad for a client's already existing product that is designed to convince consumers (correctly or not) that this product will be just what they want or need.

39. What happened to the Burlingham children and what conclusions do the video directs seem to draw from this? Why?

40. What does Bernays do in Part 3 that is even more cynical than his campaign to sell cigarettes to women? Are the video's directors correct in thinking that using advertising to promote known falsehoods to promote political ends was wrong or is it no different than typical advertising claiming carefully crafted, if false, benefits for commodities? Should advertising and propaganda promote truth or are lies fine if you believe they will lead to good results?

Reference no: EM13865342

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