Explain goals of marketing research

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Explain Goals of marketing research- Types of buyers in the international marketplace

1. What are the goals of marketing research? Why is marketing research important? What might you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

2. What are types of buyers in the international marketplace? Is a single marketing strategy able to meet the needs of various types of buyers? Why or why not?

 

Reference no: EM1336196

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