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Explain Electronic Commerce Decisions
Consider the case of a small office supply company whose customers are local businesses. The company doesn't have a big budget for IT, but does have a big need to be able to manage materials, delivery schedules, and build customer loyalty.
Would you recommend a B2B model of electronic commerce or instead extend the business by offering a B2C model? What critical factors would come into play in making this decision?
Please support your proposal with documentary evidence and research.
Explain the marketing concept Elaborate on four types of market segmentation methods that you think is appropriate for the tourism industry. Support your answer with relevant examples
What listening skills are imperative in establishing rapport.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
You would need the store manager's approval to do this, but you decide to get your co-workers on board first. Prepare a detailed agenda to send to the other meeting participants.
Discuss the importance of service quality for the Tourism or Hospitality organization
Concept where goods are produced without taking into consideration the choices or tastes of customers
Mountain Man Brewing Company: Bringing the Brand to Light" case to complete a formal written case analysis.
Management believes they can increase the price per chair by 10 percent in this new situation and improve profits by 10 percent. However, the sales department cautions that the price increase may decrease sales by 10 percent because the chairs wil..
Explain the term Marketing Channel Distinguish between exclusive, intensive and selective distribution strategy
You are a general manager with a service company. You are hearing comments from your sales group that customers are unhappy with your company.
Dissimilarity between cost of service and value of service
Explain Customer Paths on a Business Site and you periodically study the customer paths on your site
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