Explain economic factors in marketing plans and contingency

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Explain Economic Factors in Marketing Plans and Contingency Plans

Please show me how do to the following:

For a homecare agency:

1. What are the macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan)?

2. What are the micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan)?

3. To monitor and control:

- What would be the best way to Implementation for the agency?

- Describe a possible contingency plan they could have.

Reference no: EM1334874

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