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1. What do you understand by the word marketing? Explain with the relevant example how marketing is different from sales.
2. Consider yourself as a senior manager of a company; describe your company and the products/services you deal in. You have a task at hand to analyze the environmental factors in the market. With the help of suitable examples explain which all Micro and Macro Environmental factors affect your business decisions and how?
3. What according to you is the importance of understanding customers and the market place, and also explain the five core concepts of Marketing? Support your answer with suitable examples.
4. List and discuss the major basis for segmenting consumer in detail? Choose any two organizations of your choice (National or International organization) and explain about the segmenting variables you think they have taken in segmenting and target market selection?
5. Explain in detail the product line and product mix decisions that are taken by the marketer. Support your answer with suitable examples?
6. With the help of suitable examples explain the different pricing strategies used by the marketers?
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This document is about variables in the marketing field, it contains solutions to various marketing questions and takes a closer look at various issues while trying to provide a solutions, these issues include the polarity between marketing and sales, factors that affect the environment in which business thrive, the concepts of marketing, the strategies used by firms while setting prices for their products and various decisions that are vital in marketing. This document also provides examples using existing business organizations to demonstrate how these variables work in cooperation strategically so as to provide a healthy business environment. It has been prepared using Microsoft words document.
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Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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