Experience with social media consists

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Question

You report to Sofia Cardenas-Bratton, the Marketing Manager for Klamath, but she confesses that her experience with social media consists of an online course that she took on how businesses effectively use social media, so she is relying on you to help shape Klamath's social media strategy. You suggest that you'd like to start with regularly publishing a blog to reinforce Klamath's value to its customers. You point out it's important to publish posts on a regular basis in order to keep visitors engaged, and one study found that publishing blogs at least 11 times per month generated the most traffic on company websites. You and Sofia brainstorm about topics for the first week's blogs and come up with a list of three topics that you both feel will be of value to Klamath's customers: improving your credit score, the advantages of community banks vs. large banks, and buying a house.

Reference no: EM134045119

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